To the Rooted In Luxury team, it’s not about what we sell, it’s about the essence of the natural beauty that our hair represents to our customers and how it makes them feel and look. Rooted In Luxury focuses on you & the natural look. Our core value is to pursue natural beauty. Rooted In Luxury wants each person to feel natural, comfortable and to authentically experience that your crown is a natural extension of you. This is why we offer great quality at a reasonable price.